After such a strong farmyard theme featured heavily in Chanel's Spring 2010 Ready To Wear catwalk show (which also featured a surprise appearance from the outspoken Lily Allen), Karl Lagerfeld clearly wanted to move away from the barnyard bonanza in the fashion houses ad campaign to accompany the collection.
Enter Chanel Muse and acclaimed supermodel Claudia Schiffer in an Argentinian inspired Gaucho hat and a patent reincarnation of the classic Chanel 2.55 bag and the countryside seems miles away.
Now don't get me wrong, I think Lagerfeld made the right choice by stepping away from the haystacks and distressed wood beams for the adverts, but the whole feel of the print campaign seems to be lacking that certain something. Looking at the campaign as a whole black seems to be the predominant colour, making the gorgeous white with red and blue embroidery seen on the collection's runway debut absolute. Those quirky clogs that adorned the feet of Lara Stone and co on the catwalk are hardly seen and whilst Schiffer is one incredible model I think it would have been nice to seen some fresh faces at the helm at one of the most anticipated ad campaigns of 2010.
A bit of a disappointment in my eyes, espically after those gorgeous images of Lily Allen for the Chanel Coco Cocoon print campaign.
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